Our Mission

Heartland always strives to conduct ourselves by the same principles as the Boy Scouts of America.


Trustworthy
Able to be relied on as honest and truthful.

Loyal
Faithful to our commitments, responsibilities, and obligations.

Helpful
Available to assist our customers, partners, and each other.

Friendly
Respect, value, and understand all those around us.

Courteous
To be polite to everyone to make it easier for people to get along together.

Kind
We treat others as we would want to be treated.

Obedient
Complying or willing to comply with orders or requests; colleagues, customers, and business partners alike.

Cheerful
Optimistic, in good spirits, and having a positive attitude.

Thrifty
Using our resources carefully and not wastefully.

Brave
To have the mental and moral strength to face adversity, fear, or opposition.

Clean
We keep our own facilities clean. Rather than hiring custodians, we take on that task. If you want something done right, do it yourself.

Reverent
To have the attitude that "it's not all about me" and to have a respect of something bigger than ourselves.